When thinking of Android apps, Microsoft is not the first company that comes to mind. But, since last autumn, the Redmond giant seems to be edging its way into Google’s Android world more and more. Besides releasing mobile versions of the very popular Office Productivity suite, they have been creating more and more Android apps recently. With Torque, a Bing search assistant much like Google Now and Next Lock Screen, which give users useful information on their lock screens and other apps, Microsoft seems intent on moving into some of the basic app areas that Mountain View is famous for.
This past week, we learned from Business Insider that Samsung is removing some of the bloat wear apps that it is so known for on its upcoming and heavily anticipated Galaxy S6, in favor of Microsoft software. This, after the revelation a few weeks ago that Microsoft has become a ‘minority’ investor in Cyanogen who, up until now, has been an ‘enhancement’ to Android, but seems to want to become an active competitor ( http://bgr.com/2015/01/29/microsoft-vs-google-android/).
Lastly, we learned that Microsoft has acquired Sunrise Calendar for something in the neighborhood of $100 million (http://androidheadlines.com/2015/02/microsoft-purchases-sunrise-calendar-plans-strengthening-mobile-software-presence.html), which is expected to strengthen Redmond’s mobile presence even more. And possibly begin to make inroads on the ever popular Google Calendar.
Does all of the above add up to Microsoft be able to weaken the overall grip of Android and, by extension, Google? Maybe not, but it certainly gives an impression that Microsoft is interested in evolving/revolutionizing more than just Windows (Windows 10). It would seem that these moves may add up to a long-term strategy on the entire mobile universe. We’ll just have to wait and see.
Source: bgr.com
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Began writing for Bane-Tech August 2014, due to an ever-growing passion for mobile and Android in particular.
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